Work

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer bibendum, massa non vulputate tincidunt, quam felis luctus orci, in convallis sem libero quis tortor. Aliquam ex neque, condimentum id justo blandit, ultricies viverra turpis. Vivamus eget lacus at felis imperdiet ullamcorper. Morbi eu arcu fringilla, tincidunt sem vel, dignissim lorem. Curabitur eu tincidunt ligula. Nunc fringilla eros ac felis ultricies tincidunt. Donec porta sapien nec est pellentesque dapibus.

The forming of organized provider groups or OPGs—is changing the way prescribing decisions are made. Learn how pharmaceutical marketers are learning about who is really in charge for their brands and how they are changing tactics.

This is how Payer Sciences defined a new access-informed metric—“expected share”—to help field representatives direct their efforts toward HCPs with the greatest potential to grow brand share.

Read about how we helped one client build confidence in coverage among prescribers of their brand, with some impressive results.

Today, between 40% and 70% of healthcare providers are affiliated with an IDN or a provider network. But how do you know which to target? Our analytics can help disentangle the sources of influence to provide direction. Read about our approach and reach out to learn more.

See how the right data analytics can give you the answers and help you to market smarter.